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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Feb. 10, 2018
Vol. 29- N°5+6
Summary of the issue
  • Ispo digitalizes, wins OutDoor
  • Intersport scores well internationally
  • Sport 2000 has new European projects
  • Decathlon plants its flag in Ireland
  • Boardriders appoints Tanner as CEO
  • X-Technology parts with Trerè
  • Winter sports and fitness drive Amer
  • New Russian Olympic sponsor opens stores
  • Macron inks new sponsorship deals
Corporate ABS Protection, Asics, Consilium, Puma, Xendera, etc.
Management & Distribution
Adidas/Dassler, Lululemon, Pentland, Ziener, etc.
Results & StatisticsCallaway, Canada Goose, Columbia, GoPro, Intersport Germany, Mizuno, Peak Performance, Skechers, Sport 2000 Germany, Wolverine, etc.
OthersAdidas/Zound/Eden Park/Woolmark, Fanatics, Fesi, Ispo Beijing, JD Sports Fashion, Kästle, Movement, OR+Snow, Sports Direct, Under Armour, WFSGI, Wintersteiger, etc.

Contact the Editor Click here to send a e-mail
Jan. 15, 2018
Vol. 29 - N°1+2
Summary of the Issue
  • Big jump for industry stocks in 2017
  • Kering prepares to divest Puma
  • Intersport partners with Signa
  • Quiksilver and Billabong come under the same roof
  • GoPro is in the doldrums
  • Pentland and Lacoste form a JV
  • Shimano reorganizes in Europe
  • Olympic publicity rules relaxed in Germany
  • Arena accelerates and diversifies
  • UA starts delayed expansion in Ukraine
  • Tradeinn sales reach €120 million
  • Retail clean-up to shrink Xtep's profits
CorporateAdidas, Amer Sports, Sporthyra, Thule, Vivarte

Management & DistributionAiresis, Eagle Creek, Gresvig, Karstadt, Kering, JD Sports, Polygiene, Reima, Uvex, XXL, etc.

OthersAdidas, Asics, Bernd Hummel, Brooks, Callaway, Crocs, Footasylum, Head, Himaraya, Leki, Lululemon, Macron, Mammut, Nike, OR, Original Buff, Pony, Ruffwear, SOG, Sports 2000 Austria, Umbro, etc.
Dec. 29, 2017
Vol. 28- N°40+41
Summary of the issue
  • Nike invests in digital and retail
  • Adidas reorganizes its digital operations
  • Sports Direct invests in flagship stores
  • Decathlon expands more in Africa
  • The Russian market may be recovering
  • Russia encourages local manufacturing
  • Rossignol buys Dale of Norway
  • Burton, Vaude, VF fight pollution
Corporate 4F, Asics, Catrade/Rady's, Garmont, Onefootball, etc.

Management & DistributionBike Europe, Bula, Calida, Cherokee, Columbia, Dahu Sports, Iconix, J. LIndeberg, Tecnifibre, Under Armour, etc.

Retail Adidas, DW, Foot Locker, JD, Puma, SportScheck, Zalando, etc.
Assosport, Burton, Clim8, Downlite, Eastpak, Eftta, Fischer, Gore-Tex, Hi-Tech, Hickies, Ispo, Johnson Outdoors,O'Neill, Roxy, Sympatex, Umbro, Uturn, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
(before VAT) EEA(*) + Switzerland Asia - Pacific Rest of the World
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12 months Via mail (printed edition)
12 months Via e-mail (pdf)
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

Our contents are covered by copyrights that prevent unauthorized copying or forwarding. Subscriptions are individual. Contact us if you wish to add more readers in the same office or other offices of the same company at special conditions.

An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail