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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
July 10, 2019
Vol. 30 - N°23+24
Summary of the Issue
  • Three-way détente in foreign trade
  • Nike benefits from product and digital
  • Unintended messages by Adidas, Nike
  • JD helps Pentland Group to grow
  • Signa buys TennisPro in France
  • Intersport grows again in Germany, followed by two pure players
  • XXL robotizes, approaches Denmark
  • StockX gets $1 bn valuation
  • China's Belle spins off sports retail unit
  • Ispo explores China and the internet
CorporateActive Brands, Anta, Asics, Go Sport, KijK, Kjus, Oberalp, Mips, New Balance, Puma, Rapala, Sergio Tacchini, Shimano, Mavic, etc.
Management & DistributionAWS, Dakine, Fischer, Hurley, Intersport, Life Fitness, Keen, Lululemon, Milliken, Mountain Hardware, Nautilus, OrthoLite, PrimaLoft, Thélios, TNF, Tretorn, VF, etc.
OthersAdidas, Asos, CMP, Cornilleau, Decathlon, Diadora, Dunlop, Efttex, EOG, Eurosima, Garmont, Hyosung, IOC, Joma, Le Coq, Lotto, Maui Jim, Nike, OutDoor by Ispo, OSV, Outerknown, Patagonia, Pentland, Prana, PrimaLoft, Puma, Rip Curl, Silhouette, Sport 2000, TNF, Umbro, Wilson, YKK, etc.

Contact the Editor Click here to send a e-mail
June 19, 2019
Vol. 30 - N°21+22
Summary of the issue
  • EU court limits scope of the Three Stripes
  • Sport 2000 accelerates abroad
  • More action around Karstadt
  • Decathlon regains momentum
  • Lululemon is unstoppable
  • Amer invests in winter sports
  • New territories for pádel tennis
  • Milliken buys Polartec
  • EU to keep duties on Chinese bikes
  • The U.S.-China trade war
  • Russians rush for sneakers and fakes
  • Ispo studies purchasing behaviors
Corporate & Management11teamsports, Cherokee, Aquafil, Henri Lloyd, Jack Wolfskin, Keen, Netshoes, Nike, Puma, Scott Sports, Superfeet, Under Armour, VF Corp., Voswinkel, Wanda Sports, XXL ASA, etc.
Product & MarketingAdidas, BasicNet, Ecco Golf, Foot Locker, Ikea, Macron, New Balance, Nike, SportScheck, Spyder, Uhlsport, etc.OthersAdidas, Arc’teryx, Asics, Fifa, Garmin, Pitti Uomo, Polygiene, Reebok, Sea Otter Europe, Toray, etc.
June 4, 2019
Vol. 30 - N°19+20
Summary of the issue
  • Ispo Digitize is worth attending
  • Fesi wants less stringent rules
  • Foot Locker grows slowly
  • Cisalfa has a new CEO, a new plan
  • Big changes in Scandinavian retail
  • Intersport to beat Decathlon?
  • VF looks for bigger acquisitions
  • Helly Hansen grows strongly
  • Canada Goose slows down
  • Fila booms in Europe and the U.S.
  • International calendar of trade shows
Corporate & ManagementABG, Adidas, Alpargatas, Anta, Asics, Discovery, NetShoes, Polygiene, Primaloft, Sports Direct, Sportsmaster, etc.
Product & MarketingAdidas, BASF, Black Diamond, Infront, Joma, Kappa, Lacoste, Lotto Sport, Macron, Mammut, Puma, Skechers, TNF, etc.ResultsAlpargatas, Borg, Hoka, Munich, Vulcabras, Yue Yuen, etc.OthersArc’teryx, Asics, Callaway, Coats, Devold, Google, Gore-Tex, HeiQ, Ispo, Keller Sports, Lycra, Nike, NK Sport, OIA, Pentland, Platou Sport, Puma, Smartwool, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail