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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Oct. 16, 2017
Vol. 28 - N°30+31
Summary of the Issue
  • Fesi will work more closely with WFSGI
  • The European market is slowing down, some big retailers lose market share nationally
  • Sport 2000 enters Spain and Hungary
  • JD's fouders may float Footasylum
  • Under Armour opens stores in Europe
  • Adidas launches customized shoes
  • Peak Performance may be sold
  • Wolverine sells military assets
  • Golf participation inches up in Europe
  • New segmentation for Ispo Munich
CorporateAdidas, Amazon, Deckers, Primaloft, Puma, Surfstitch, etc.

Management & DistributionAccell, Dainese, Fanatics, Peak Performance, Scott Sports, Soldier, Supra, TNF, etc.

Retail Decathlon, De Skihut, Ski Market, Skiset, United Brands, SDI, etc.
Results & StatisticsCisalfa, Himaraya, IIC, Regatta, etc.

OthersAdidas, Alibaba, Anta, Columbia, EOG, Fibo, Hoka, Intersport, NSF, Pentland, Tecnica, etc.

Contact the Editor Click here to send a e-mail
Sept. 28, 2017
Vol. 28- N°28+29
Summary of the issue
  • Nike adjusts to retail disruption
  • JD Sports moves ahead in Spain, Korea, posts 41% sales growth
  • SDI's chairman gets re-elected
  • Decathlon eyes Ukraine and Siberia
  • Stadium is reorganizing
  • Adidas rejigs European management
  • Vista reorganizes international sales setup
  • Adidas and Puma deploy stores in India
  • Zalando ties up with a U.S. retailer
  • Russians love their sneakers too
Corporate Canada Goose, Deckers, Lacoste, SDI, Sumitomo, Umbro, etc.

Management & DistributionAsics, Columbia , Duca del Cosma, HH, Intersport, Polar, Salomon , Sport 2000, Wolverine, etc.

Results Cherokee, Thule, Zumiez, etc.
Björn Borg, Bogner, Brooks, Colmar, Erima, Etonic, Eurobike, Falke, Fibo, Macron, New Era, Polartec, Puma, Reebok, Rossignol, Speedo, Snow+Rock, Sweaty Betty, Under Armour, Vaude, W.L. Gore, etc.
Sept. 4, 2017
Vol. 28- N°26+27
Summary of the issue
  • Amer Sports will not show at Ispo
  • Decathlon enters more new markets
  • Intersport, XXL ambitious in Austria
  • Foot Locker's drop raises questions
  • Billabong claims to be turning around
  • More respect for IP in China
  • 361°, Phenix expand in Europe
  • VF to acquire Dickies
  • TNF bets on segmentation and Europe
Corporate Amer, Bergans , CCM, Clarus, JD Sports, Lacoste, McTrek, SDI, etc.

Management & Distribution
Adidas, ANWR, Bergans, Briko, Boardriders, Foot Locker, Intersport UK, Sabu, Schöffel, etc.
Acushnet, Alibaba, Alpargatas, Anta, Belle, China Dongxiang, El Corte Inglés, Fila, Globe, Li Ning, Lululemon, Mizuno, New Wave, Peak Performance, Sport Zone, Stella, Vulcabras, Xtep, Yue Yuen, etc.
Active Brands, Adidas, Crocs, Fitbit, Fjällräven, K-Swiss, Oberalp, Odlo, Nike, Ping, Plein Sport, Polartec, Timberland, Uhlsport, Under Armour, Skechers, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
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12 months Via mail (printed edition)
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail