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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Feb. 10, 2020
Vol. 31 - N°5+6
Summary of the Issue
  • Gresvig goes bankrupt
  • XXL seeks new funds
  • A review of the Nordics and Russia
  • Rising Sport 2000 crosses borders
  • Intersport Germany grows by 3%
  • Signa expands in Spain, Switzerland
  • Virus cancels Ispo Beijing
  • New co-chairs for WFSGI
  • Ispo will work for equality
  • A rule change to deal with Nike
  • BenQ launches new membrane
Corporate & Executive ChangesAlpargatas, Columbia, Costa, Cykelkraft, Frasers Group, Haglöfs, Hurley, Smartwool, Sportmaster
Results & StatisticsColumbia, Deckers, Johnson Outdoors, Skechers
Product & MarketingAdidas, Asics, Boa, Callaway, Columbia, HDry, Hydro Flask, K2 Skis, KJK, Macron, Mammut, Moncler, New Balance, Nike, Puma, Tocsen
Adidas, Afydad, Asics, B Lab, Burton, Courir, EC, Endura, H&M, Internetstores, Ispo, Luxottica, Magasin du Nord, Première Vision, Puma, Spy

Contact the Editor Click here to send a e-mail
Jan. 24, 2020
Vol. 31 - N°3+4
Summary of the issue
  • Intersport’s new brand platform
  • Snowleader raises funds
  • Decathlon in Luxembourg, Kazakhstan
  • Uncertainty over Vaporfly
  • Sustainability at Rossignol, Adidas
  • New horizons for Gore-Tex
  • FTA between EU and Vietnam
  • What to expect from Amazon
  • Be active, responsible, creative at Ispo
Corporate & Management  Adidas, Anta, Ecco, Hummel, Kjus, Milliken, New Era Cap, Oberalp, Philipp Plein, Primaloft, Sanuk, Specialized, VF, Zalando, etc.
Distribution & RetailFusalp, Hunter Boots, MD Viper, Megasport, Movement, Picture, Sportmaster, Sportspar, UA, Youngone, Zimstern, etc. Results & StatisticsANWR, BEVH, Crocs, Lululemon, Stella, VF
Product & Marketing
ABS, Anta, Asics, Crocs, Fusalp, Gore-Tex, Head, Intersport, Ispo, Merrell, Nike, Norrøna, Polartec, Puma, Quiksilver, Rab, Reebok, Slinger Bag, TNF, UA, Vibram, etc.
Boardriders, Li-Ning, Lotto, Micam, Philips, Ping Europe, Puma, Sympatex, YKK, etc.

Jan. 10, 2020
Vol. 31 - N°1+2
Summary of the issue
  • Sports industry stocks outperform
  • Speedo goes direct in the U.S.
  • Russian Sportmaster enters Denmark
  • XXL hires new CEO after poor results
  • Decathlon’s German expansion
  • Adidas launches skiwear
  • A growing ski market
  • Brands donate for Australian fire
  • A look at Ispo’s Sports Week
  • Nike, Adidas and our emotions
  • SGI Europe’s thoughts on the future
CorporateAdidas, Hurley, Kettler, Sport24, Thule, Zalando
Management & DistributionBoardriders, Giant, Hummel, Lululemon, Reef, Salming, Sequential Brands, VF Foundation, WilberriesRetailIberian Sports Retail GroupResults & StatisticsDeporvillage, JD, Sport 2000, TradeinnOthersAcid, Adidas, Asics, Brunswick, Canyon, Dunlop, Nike, Polartec, Skechers, Sympatex, Puma, Sport 2000, Wilson, W.L. Gore

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail