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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

… Access the new searchable electronic archives of SGI Europe to check any of the articles and charts published in the newsletter over the past 7 years.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
March 27, 2020
Vol. 31 - N°11+12
Summary of the Issue
  • Nike’s anti-coronavirus playbook
  • The industry’s Covid-19 reaction
  • Global recession expected
  • Tokyo Olympics postponed
  • Good results for Anta
  • No pressure for Mammut’s sale
  • Vulcabras reworks production
  • TNF is prospecting
Corporate & Executive ChangesBoardriders, Clarus, Hanesbrands, TaylorMade, Tenica, UA, Wolverine
Distribution & RetailAlltricks, Ecco, Zalando
Results & StatisticsAlpargatas, Boardriders, Decathlon, Dorel, Le Coq, Lenzing, New Wave, Stella, Technogym
ProductDragon Eyewear, Ecco Golf, Fila, Hoka One One, Huntsman, UA, Vans
CSR & SustainabilityBluesign, Etnies, Milliken, Nike, Surfdome, Texon, YKK
Giant, Uniqlo, Wolverine

Contact the Editor Click here to send a e-mail
March 13, 2020
Vol. 31 - N°9+10
Summary of the issue
  • Adidas posts strong results
  • Covid-19 infects the industry
  • New dates for Fibo and IWA
  • Solutions in sight for Norway
  • Daka Sport acquires Sportsworld
  • Changes at SportScheck, Golfino
  • Polartec, Primaloft making noise
  • Forced labor in China
Corporate & Exec. Changes Accell, Boardriders, Bogner, Callaway, Clarus, Columbia, Fila, Hyperice, Louis Garneau, Maus Frères, Nike, Puma, Rallye, Signa, Sportamore, TaylorMade, Thule, VF, Woolpower, X-Technology
ResultsAccell, Acushnet, BasicNet, Crocs, Foot Locker, Globe, Nautilus, Wolverine, ZalandoProduct & MarketingCervélo, Champion, Hoka, Le Coq, Leatt, Macron, Mammut, Millet, New Balance, Nike, O’Neill, Primark, Schöffel, Smartwool, Vibram, etc.
CSR & Sustainability
Adidas, Asics, Bergans, Etnies, Merrell, Puma, Snugpak, Teva, TNF, Toray
AAFA, Adidas, Afydad, Asos, Castore, Cycleurope, Smartwool

Feb. 25, 2020
Vol. 31 - N°7+8
Summary of the issue
  • Decathlon grows by 9.2%
  • Planet Sports is insolvent
  • Footway bids for Sportamore
  • Coronavirus affects many brands
  • Puma outperforms
  • Brooks sues namesake
  • A team and distributors at Nike
  • Founder buys back Cabrinha
  • Ispo Awards go green
CorporateGresvig, JD/Footasylum, Rapala, Shimano, Signa/SportScheck, Wearcolour
Executive ChangesAlibaba, Burton, Deuter USA, Julbo, Lenzing, Sanuk, Tretorn, UA, Wolverine, Zalando, etc.Results & StatisticsAsics, Basicnet, Canada Goose, Champion, Fitbit, Garmin, GoPro, Internetstores, Lyst, MIPS, Mizuno, Moncler, Pioneer, Rapala, Thule, UA, Uvex, WintersteigerProduct & MarketingAtomic, Canada Goose, JD, Lotto, Musto, Puma, Rip Curl,Saucony, Skechers, Uvex, YKKOthersEEF, Fesi/Eurosima, Footasylum, Hanesbrands, Ispo Digitize, Nike, Patagonia, Prana, Puma, Rip Curl, Saucony, Skechers, TNF, YKK, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
(before VAT) EEA(*) + Switzerland Asia - Pacific Rest of the World
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12 months Via mail (printed edition)
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail