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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Nov. 28, 2019
Vol. 30 - N°39+40
Summary of the issue
  • Top retailers grow less than the global market
  • Russia is up, Korea down
  • Intersport widens its digital reach
  • Black Friday turns white, green
  • Adidas shifts Speedfactory to Asia
  • Nike stops working with Amazon
  • Nike tax probe in Spain
  • Down is more sustainable
  • Newcomers to the circular economy
  • Getting ready for Ispo
CorporateAnta, Eider, Golfino, Go Sport, Lafuma, Moncler, Nike, On, Pon Bike, SDI, Signa, etc.
Management & DistributionAlibaba, ANWR, Asics, Columbia, Hi-Tec, Intersport, Salomon, Vista, Woolrich, etc.RetailCronos, Decathlon, Intersport, JD, Moncler, Peloton, Stadium, Vans, WhatsApp, Zalando, etc.ResultsAcushnet, Alibaba, Alpargatas, Canada Goose, Dorel, Fila, Foot Locker, GoPro, Mizuno, Moncler, Nautilus, Rocky Brands, Thule, Topsports,Uvex, Vulcabras, Yue Yuen, etc.OthersAdidas, Armani, Asics, Burton, Fesi, Lululemon, Lycra, MIPS, Nike, TMC, UVT, Vans, ZDHC, etc.

Contact the Editor Click here to send a e-mail
Nov. 8, 2019
Vol. 30 - N°37+38
Summary of the Issue
  • XXL maps new strategies
  • Adidas speeds up
  • Puma posts record results
  • New top brass at Nike, Adidas, UA
  • EMEA shines at UA, not Asics
  • VF misses expectations
  • Columbia thrives, loses founder
  • Callaway is synergizing
  • Glenmuir buys Sunderland
  • Google is buying Fitbit
  • Champion eyes $3bn in sales
  • Hong Kong row continues
Corporate & ManagementBollé Brands, Dahu, Hervis, Hurley, Kettler, Julbo, Rossignol, Salomon, Sigma Sports, Sport 2000, Sports Direct, VF, etc.
Distribution & RetailAdidas, Blue Tomato, Decathlon, Forum, Intersport, JD Sports, Li-Ning, Lowa, Nike, O’Neill, Puma, Sportmarken24, Zalando, etc.
Results & StatisticsClarus, Crocs, Garmin, Hoka, Keller, Shimano, Skechers, Wolverine, Zalando, etc.
Anta, Decathlon, Ispo, Macron, Nike, Skechers, Smith, UA, etc.
Oct. 4, 2019
Vol. 30 - N°33+34
Summary of the issue
  • Nike beats forecasts
  • Fast-growing Anta reorganizes
  • Kathmandu buys Rip Curl
  • Boardriders launches initiatives
  • VF adopts a new strategy
  • Decathlon’s new ski platform
  • Signa may be eyeing SportScheck
  • Sport 2000 develops in Germany, France and Italy
  • Anti-trust probe for JD Sports
  • Stadium moves into Norway
  • Russia tags bikes as well as shoes
  • Decathlon joins actions on climate 
Corporate Adidas, Clarus, Columbia, Head, Kering, Puma, SDI, Sport Voswinkel, Velomotors, Wolverine, etc.
Management & DistributionAsics, Head, Intersport, Lacoste, Nidecker, Puma, Pyua, Rapala, Salming, Tenson, Vans, etc.Product & MarketingAdidas, Amazon, Asics, Atomic, Craft, Elan, Keen, Nike, Opro, Polartec, Prana, Puma, Reebok, etc.
OthersArena, Asics, Courir, DBU, EBM, Fibo, Ispo, Lycra, Mammut, Moncler, New Balance, Nike, Patagonia, Skechers, Torey, Uniqlo, Vans, Veja, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail