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The Sports Goods Market
In Northern Europe

March 2007 - Introducing the first in-depth report on Northern Europe, with over 1,000 pages of charts and text on 13 countries from this part of the world, representing total annual sporting goods sales of more than €14 billion.

Based on extensive desk research and on interviews with more than 420 industry officials throughout the region, this ground-breaking market research is broken down into 3 volumes examining the following countries:

The sporting goods market research published so far has concentrated on the larger European markets such as the UK, Germany or Italy, neglecting the smaller ones. As part of a new 3-year project commissioned by FSPA, the journalistic team of SPORTING GOODS INTELLIGENCE EUROPE has decided to analyze every single country in Western Europe, starting with the Northern European countries. For each country, the research reviews 120 different topics including:

  • Trends in sports participation and governmental initiatives to promote sports activities
  •  Import-export statistics from the last few years
  • Profiles of important companies in the sector
  • Overall market size data and growth, with details on apparel, footwear and equipment and on the market for 10 major sports categories (fitness, team sports, golf and racket sports, running, cycling, action sports, water sports, outdoor sports, cue sports)
  • Structure and development of the supply chain at the wholesale and retail levels, with an analysis of the distribution strategies and channels, including the fashion circuit and the internet
  • Consumers' attitudes toward sporting goods and marketing
  • Ways of entering the market and optimizing brand penetration

In addition, each country report includes listings of important distributors, retailers and other useful contacts.

The use of a common approach in this market intelligence will allow the reader to make useful comparisons among the different countries, facilitating benchmarking and indicating interesting areas of potential development. Brand owners will be able to determine their weak spots in certain countries and get ideas to improve market penetration. National distributors and agents may discover interesting foreign brands to carry in their own countries that have a strong presence in others, while sporting goods retailers will know what their counterparts are doing in other mature European countries to be successful and to win further market shares.

Like SGI EUROPE’s previous market research reports on Eastern Europe, Russia and the CIS countries, the research on Northern Europe has been both quantitative and qualitative.

Please ask for your executive summaries by sending an e-mail to info@edmpublications.com.

Price of the reports (hard copy):

All three volumes: €900 instead of €1,800
One volume only: €300 instead of €800
One country only: €150

Please note that some of these reports are not available in the hard copy format anymore. We can send them in pdf format instead. If you are an SGI subscriber, you will benefit from a 20% discount on the above prices.