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Women & Sports
In Germany

Written by Ulrike Luckmann and Karen Laubach, the new “WOMEN & SPORTS” report by EDM Publications follows the successful and proven methodology used in previous reports by SGI Europe and The Outdoor Industry Compass: a combination of primary research and interviews with key players in the market to produce useful quantitative and qualitative information.

This new study also includes the results of an exclusive, in-depth consumer survey conducted in April 2014 among 3,200 German women.

Here are the main topics covered by the report:

  • The universe of the female target group
  • Trends in women’s sports participation
  • Overall market size and growth data for major sports categories
  • Women’s attitudes toward sport and sporting goods
  • Women’s purchasing behavior
  • Successful aspects of gender marketing
  • Ways of optimizing brand communication with a female target group
  • Case studies & future analysis
  • Profiles of important companies in the sector

Facts – Figures – Executive Interviews + a unique and exclusive Consumer Survey that has revealed the existence of six profiles of female consumers who must be addressed differently:

Naturessa – Socialina – Adrenalina – Trendista – Dietessa - New Vitalia

Prices of the report and workshop:

- Study as print copy: €1,580 (*)
- Study as digital pdf: €1,920 (*)
- Supplement for the raw data of the consumer survey: €990
- Supplement for an interpretation workshop: €640 (first participant) and €320 for any additional delegate from the same company.
Coaches: Ulrike Luckmann & Karen Laubach

To place your order, use our online form or simply send an e-mail to info@edmpublications.com, mentioning your choice.

(*) If your company subscribes to SGI Europe or The Outdoor Industry Compass, you benefit from a 40% discount on these prices. If you contributed to a profile of your company, you get a 20% discount on these prices.