I forgot my password

The Sports Goods Market
In China

This report of more than 330 pages is now available for purchase. Published in partnership with ISPO and the EMLyon business school, it covers mainly five sports categories in the Chinese market: Fitness, Running, Team sports, Snow sports + Outdoor.

Based on the same methodology and quantitative/qualitative approach as our previous market research reports, it handles the following issues for China:

  • Social and economic situation
  • Sports participation
  • Market size and leaders
  • Analysis of selected sports categories
  • Market approach
  • Retail structure
  • Prospects and conclusions
  • Directory of national key players
Furthermore, for each of the five sport categories mentioned abive, the following points are discussed in detail: infrastructure, participation, market size & development, market leaders, specialist retailers.


The report is largely based on many interviews of key players in the industry (more than 250). It also analyzes many case studies of business strategies that brands have used to approach this enormous yet complicated market, and includes 55 company profiles.

The report also includes the main results of a consumer survey whose raw data are also available separately.

People who contributed to the report get a 30% discount. Subscribers to Sporting Goods Intelligence Europe and/or The Outdoor Industry Compass get a 40% discount.

Prices of the report:

- Hard copy = €2,150 - €1,290 for subscribers - €1,505 for contributors
- Soft copy (pdf) = €2,500 - €1,500 for subscribers - €1,750 for contributors
- Consumer survey's raw data = €1,000 - €600 for subscribers - €700 for contributors

ISPO exhibitors get a 15% reduction on the regular price of the report.

The China report can be purchased as part of the BRICs package that includes also our reports on Brazil, China and India for €3,900, down to €2,340 for SGI Europe or Compass subscribers.

To place your order, use our online form or simply send an e-mail to info@edmpublications.com, mentioning your choice of countries.

Alternatively, you can ask to receive a free executive summary too.