About us

EDM is recognised around the world for its authoritative, analytical point of view on the + $2 trillion global sports & active lifestyle industry, eyewear and footwear industry.

Founded in 1989 and headquartered in Munich/Germany, EDM’s team is spread across 3 times zones, covering the global markets 24/7.

Through EDM’s platforms, email briefings, research, data analytics services, data, and bespoke research engagements, we interact with thousands of brands, retailers, technologists, financial market participants, global service providers, policy makers, federations and more.

EDM delivers deep insight into how this growing sector interacts with traditional fashion, sports, fitness, technology, governments, and markets.

EDM owns the follwing leading international business media Sporting Goods Inelligence Europe, The Outdoor Industry Compass, Shoe Intelligence and Eyewear Intelligence.

In a fast changing market environment it is critical to have access to premium market information, analysis and insights.

Since its foundation, EDM’s insights, exclusive analysis and reports have served executives and industry professionals around the globe to gain deeper market knowledge and to make better business & investment decisions.

Our Mission:

Empowering smart decisions about the evolving global market landscape by informing and connecting industry executives, policy makers, investors, entrepreneurs and innovation leaders.

Our Vision:

We see sports & active lifestyle, including its impact on health, wellbeing and social aspects, as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand the industry. We’ll achieve this by delivering objective, impactful, and timely information across our three pillars: news, research, and data.

Our Management:

Since September 2019, Krischan Hertle is the new CEO and main shareholder of EDM. A German-French entrepreneur with extensive experience in the B2B information industry he is driving the modernization and growth of EDM Publications.

New on board as co-owner is also Martin Kössler, founder of the Scandinavian Outdoor Group and of an international, Scandinavian-based investment and consulting company, Helping You Grow International Business AB (HuginBiz®).