The Sports Brands Winning The Online Race In Germany

Exclusive Research Study – The Sports Brands Winning The Online Race In Germany

This research report of Europe’s key online market demonstrates which sports brands are winning the online race and why. It highlights the importance of consumer awareness and digital web performance.

60 of the leading sports brands are covered in the report (details below).

Consumer survey with 3.000 participants

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Brands included in the study:

  • Adidas
  • arcteryx
  • Asics
  • Bergans
  • Billabong
  • Bogner
  • Brooks
  • Burton
  • Canada Goose
  • Champion
  • Columbia Sportswear
  • Converse
  • Dyomos
  • Ellesse
  • Fila
  • Fitbit
  • Garmin
  • GoPro
  • Gymshark
  • Haglöfs
  • Head
  • Helly Hansen
  • Hoka One One
  • Icebreaker
  • Jack Wolfskin
  • Jako
  • Jordan
  • Lowa
  • lululemon
  • Mammut
  • Merrell,
  • Moncler
  • Mountain Hardwear
  • New Balance
  • Nike
  • Odlo
  • On
  • Patagonia
  • Peak Performance
  • Peloton
  • Puma
  • Quiksilver
  • Rab
  • Reebok
  • Regatta
  • Rip Curl
  • Salewa
  • Salomon
  • Saucony
  • Scott
  • Shimano
  • Skechers
  • Speedo
  • Sunnto
  • The North Face
  • Trigema
  • Under Armour
  • Vans
  • Vaude
  • Wilson

”At Digital Crew Nordic, we help brands with Digital- and Omnichannel strategies, transformation processes, building and training their digital teams. Solid market insights are crucial in order to provide best possible strategy and execution. The digital fitness report highlighting consumer preferences and the online performance of 60 leading sport & outdoor brands in the important German market is a valuable tool for us to sharpen our market analysis, delivery and customer value”.

Christopher Häggström, president of Digital Crew Nordic AB, advisor for several leading Scandinavian sport and outdoor brands


  • Unique insights about your competitive position in Europe’s biggest market. This comprehensive measurement system via the KPIs presented allows decision-makers and marketers to:
  1. Consumer insights – Purchase of sporting goods by sales channels (Sports retail stores, Sports brands websites, Amazon,..), frequency of Purchasing Sports Goods via Internet by age group
  2. Overall digital performance and brands competitive position in Germany (60 sports brands)
    • Learn how your brands website UX scores in comparison with the other brands
    • Learn how your brand is perceived by digital natives (people aged 18-29) in comparison with other sports brands
    • Identify best performers overall for 5 more dimensions, revealing strengths and weaknesses of brands in the digital
  3. Brands performance dashboard – Overview and deep dive option for each sports brand itselfrace
  4. Derive best practices through performance comparison
  5. Additional topics such as expert commentaries and market insight
  6. Valuable benchmarking data for internal BI tools that can be downloaded – Over 100 online KPIs analyzed across 7 performance dimensions for all 60 brand


  • 1.500€ includes access to online interactive report + Executive Summary (PDF) + Raw data
  • Optional Add-on: Please get in touch if you are interested in a customized report (customized interpretation and recommendation) + remote management presentation by LINK and EDM.

Interested in similar studies in Scandinavia, France, UK, Spain or Italy? 

Your brand is not yet included in the report and you want to know, where you stand?

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